Wiretek, Phase Three

In February 2002, Metrex rolled out Phase One of Wiretek Australia Ltd's computer products site, in the form of a professionally-designed, informational website that replaced their one-page presence from 1998.

Within six months of re-releasing their site with Metrex, Wiretek had received hundreds of product and service requests through the website, inquiring about additional information that was not yet available: Product details, product lists, and retail reseller agreements.  This regular flow of inquiries encouraged Wiretek to invest further in their website in July 2002, by hiring a student to assist with the time-intensive process of creating consistent digital photographs of the Wiretek product line and adding written details into an online catalog.

Phase Two introduced an online catalog with over 250 products within six categories, and was activated to the public near the end of July 2002.  By the end of September 2002, search engine traffic from Google.com increased by more than 600%, with the release of the online catalog directly contributing to the doubling of daily unique visitors as compared to July's statistics. 

For Phase Three, Metrex re-worked the Wiretek Australia site design to allow visitors easier access to the information provided, while upgrading the site's core system code in order to provide a more intuitive back-end interface for Wiretek content administrators.  Techniques have also been employed to further enhance the Search Engine compatibility of both the site and its product catalog, which will surely result in increased traffic and interest in the Wiretek Australia line of computer products.

For more information about the products and services provided by this Australian computer distributor, please visit the new Wiretek Australia site.  For more information about the MOMEX content delivery platform used to build and support the Wiretek site, please contact Metrex.