CRM for Small Business

After all of the CRM hype in the last few years, smart businesses have become more cautious and realistic.  Thankfully, small businesses can learn a lot from Enterprise-level CRM initiatives already put into place.

Join Ryan Mayberry of Metrex Internet Solutions Vancouver branch at the eBusiness Connection on February 5, 2003 to learn more about the concepts surrounding Customer Relationship Management (CRM), the role of CRM within small and medium-sized enterprises (SMEs), and how it can impact strategic technology decisions.

In part one of a two-part CRM series, seminar attendees can expect to come away with an expanded knowledge of CRM, including:

• "What is CRM?" Overview
• How CRM is used at the Enterprise level
• How Enterprise-level CRM concepts can be successfully applied to SMEs
• Ways CRM can be implemented within your organization
• Pros/Cons of existing CRM approaches

Part two, a workshop designed to help SMEs define their own CRM requirements, is scheduled for March 26, 2003.

Overall, Metrex encourages businesses to think about CRM as a philosophy for managing customer information, rather than a technology or software solution. 

For more information about how to register for this eBusiness seminar, visit the eBusiness Connection site.  For consultation about how CRM can be used to increase your business efficiency or customer services, please contact Metrex.