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Or: “There’s so much junk on the Inter­net! Why should I con­sider read­ing your site over all those other sites?”

Excel­lent ques­tion! I’m glad you asked.

First off, I’ll quickly define ‘blog’ for you. Blog is short for ‘web log’, and is typ­i­cally a web­site where one or more writ­ers con­tribute reg­u­lar com­men­tary, opin­ions, or other mate­ri­als such as videos, to be read by oth­ers on the Inter­net. In many cases, blogs become the equiv­a­lent of an online soap box where a per­son who sub­scribes to a par­tic­u­lar point of view advo­cates that point of view in their blog, gath­er­ing read­er­ship online and the online equiv­a­lent of social cap­i­tal. In some cases, online blogs gather such a fol­low­ing that the cross over into the real world, through book pub­li­ca­tions, or even movies. Visit Wikipedia for a more thor­ough expla­na­tion of blog. Read more…