Article: Introduction To CRM For Small Business

Customer Relationship Management (CRM) is the practice of using information gathered through customer interaction to strengthen the relationship a company has with that customer. First and foremost, CRM should be thought of as a business process and long-term strategy of maintaining product or service value.

Ryan Mayberry, Metrex Internet Solutions

While no two companies are the same, most follow a familiar cycle of interaction with their clients and customers.  By taking advantage of existing processes and knowledge and being realistic about current gaps or problem areas in service, CRM tools can be encorporated to assist in the process of centralizing and managing information while reducing redundancies.

Ryan's article was written with the small to medium-sized business owner in mind and is designed to help teach the real concepts behind a successful CRM implementation. 

CRM requires strategic implementation and a commitment to an adequate outlay of time to initially uncover and build this planned strategy.  If you're interested in learning more about how CRM can be used to improve your business processes, read through Ryan's article.  If you have already started your CRM planning and wish to talk about implementation, please contact Metrex.