Rolling out the GO-4 Interceptor II

Westward Industries, Ltd., is a Canadian vehicle manufacturing firm that produces a line of three-wheeled vehicles under the trade name of GO-4, filling a marketplace need for a reliable, maneuverable, comfortable and efficient vehicle for use by police departments for parking patrol.

Westward made its initial leap online back in 1999 with the development of a simple, four-page informational corporate website that served to help in the marketing of its manufactured vehicle.  In late 2001, Westward saw one of its largest competitors change corporate focus away from its line of competitive vehicles for police departments and parking patrol.  This change in the competitive market encouraged Westward to peer into the future and strongly consider what tactics could be taken to take the company and its products to new heights in new and existing markets.

Originally working with a different web development firm, Westward turned to Metrex to provide an efficient and cost-effective solution to support their new Internet-based corporate goals. 

With the re-introduction of the professionally-designed Westward Industries website, visitors will not only find by-state dealer and distributor information, but an extensive amount of detail surrounding the GO-4 line of patrol vehicles, including information about vehicle features, optional accessories, safety details and vehicle specifications.  In addition, GO-4 Dealers will find a conistent reference in the new centralized repository of updated technical manuals, parts lists, and other information made available through a secured Dealer's Extranet Portal.

"Westward is excited about its new model and the way it is introduced on our web site," comments Randy Thomas, Vice President of Marketing.  "The new look and feel of the site compliments the technological changes we have made in our vehicle."  Peering the future of the Westward site and relationship with their new technology partner, Randy says, "We have developed a long term plan with Metrex which includes adding interactive functions to our site to enhance its usefulness to both our dealers and our own customer support services."

For more information about these three-wheeled patrol vehicles or how to become a GO-4 Dealer, please visit the Westward Industries website.  For more information about the content delivery platform used to support the Westward site, please contact Metrex.